Originally Posted by
Rosie
[...] Ultimate Diesel is available in SA and QLD, but not NSW and VIC would seem to indicate where it is refined, and it would appear at face value that BP has again this year, as they did last year, deemed it not in their interest to send it to NSW and VIC. [...]
I understand from chatting to the BP tech experts when Ultimate Diesel was released was that BP Ultimate is standard diesel with a special additive package. So it appears more of an issue of upgrading the distribution chain to hold both normal and Ultimate and the cost of doing that. From a commercial perspective, one would upgrade smaller towns/cities with enough potential buyers of the premium products as test markets, and then move to larger markets when profits are knowable.
Competition from Caltex Vortex would hurt - esp since it isn't really a premium product but has premium branding and sells through Caltex/Woolworths.
BP marketing needs a swift kick.
2015 Polo Comfortline 6M + Driving Comfort Package
2011/11 Yeti 103 TDI 6M + Columbus media centre/satnav
(2008 MY09 Polo 9N3 TDI retired hurt hail damage)
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