its common knowledge that services such as these and and even in some industries warranty services are outsourced to certain companies. It is not viable for every company to have their own fleet of roadside assistance vehicles. I dont think its fair for you to crucify VW for offering a service and attaching their logo to it.
Whilst I agree something needs to be done as you were not treated properly. There are two issues at play here.
1. The supplied VW jacks are just dangerous. This is not a new concern. They have been dangerous for many many years. I wonder if someone were to sell them as a separate product on the Australian market would they comply with relevant ADRs? If used to the letter of the directions then perhaps yes they do work. But there is just no room for error.
2. In regards to your gripe with the installer as this is outsourced you really need to direct your anger towards them. How did the car roll? was the handbrake on? did he chock the wheels? If not then I would suggest that he/his company are the ones that should be held accountable.
Having a chat with dept of fair trading may be a good idea as they should be able to tell you where to direct your claim. But yes if you car is damaged then someone needs to fix it.
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