Free would mean a free "A" level service for most car manufacturers.
Ford does same (though my 12 monthly "A" level services aren't free like yours (!), but capped at $300 or something like that) - which is not bad since I used to pay 2 lots of servicing for an older turbo car which added up to way over $300 per 12 month period, but I digress).
An "A" level service does not include brake fluid / pollen filter. Ford has also informed me that I'd need to also need to change brake fluid at the 2 year mark at an additional cost.
They are just upselling to get some cash out of you. Although I am not against changing the brake fluid - I'd probably do this myself with some race brake fluid at my local workshop. You can also buy your own pollen filter from ebay for $20 and you're good to go for another 24 months.
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