How cool is this! VW fun initiative.

**dubbed** · 09-10-2009, 10:56 AM

http://www.autoblog.com/2009/10/08/v...irs/#continued

I love some of the ideas that are coming out with social media / viral marketing etc.

**schoona** · 09-10-2009, 11:10 AM

Very very cool.

Weird choice of location though, when I was in Stockholm there was 1 obese person to every 50 000.
Even so, people with a "normal" profile still need to keep active, and it's good to see that has been addressed also....

Bugger being the station guard though!

**mikinoz** · 09-10-2009, 11:23 AM

The ad agency DDB behind this are very good and have partnered with VW for a long time now.

**Rednut** · 09-10-2009, 11:28 AM

now they just need to incorporate that into getting people to exercise more..

**Lorenz** · 09-10-2009, 11:39 AM

Thats brilliant, what a great idea! Now to bring it to the US and Australia

**GoLfMan** · 09-10-2009, 11:43 AM

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

**mikepologti** · 10-10-2009, 01:15 AM

Originally Posted by GoLfMan

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

or hours even........lmao

**Golf Mark 6** · 11-10-2009, 10:19 PM

Originally Posted by GoLfMan

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

Haha!

Well at least you'd get it in Melbourne. In Perth we'd have a vote and decide against it so that there wouldn't be any change to the stairs.

Bloody Dullsville...