How cool is this! VW fun initiative.

[dubbed]

http://www.autoblog.com/2009/10/08/v...irs/#continued

I love some of the ideas that are coming out with social media / viral marketing etc.

[schoona]

Very very cool.

Weird choice of location though, when I was in Stockholm there was 1 obese person to every 50 000.
Even so, people with a "normal" profile still need to keep active, and it's good to see that has been addressed also....

Bugger being the station guard though!

[mikinoz]

The ad agency DDB behind this are very good and have partnered with VW for a long time now.

[Rednut]

now they just need to incorporate that into getting people to exercise more..

[Lorenz]

Thats brilliant, what a great idea! Now to bring it to the US and Australia

[GoLfMan]

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

[mikepologti]

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

or hours even........lmao

[Mrk_Mickey]

That's brilliant! Trust VW to think of something like that hahah.

But yeah I definitely agree an idea/concept needs attention in the US and over here.

[Blackstorm]

it might even be the start of the answer to the apparent obecety (spelling?) crisis... We just need to convince people it is fun being active and moving instead of using the endless amounts of mechanical assistance that is provided to a world that was one full of active people.

This is just another addition to how VW make this world a better place! What a great idea.

[Golf Mark 6]

thats awesome!

the shame is if that were placed in Melbourne, it'd be vandalised and broken in days

Haha!

Well at least you'd get it in Melbourne. In Perth we'd have a vote and decide against it so that there wouldn't be any change to the stairs.

Bloody Dullsville...