I personally think it's inexcusable for any tyre-shop to damage a wheel during a re-fitting.
I've replaced allot of tyres at work in my time, and the only time I ever damaged one (which we repaired on the spot free of charge) was when I didn't check that the rear of the wheel had sealed to the fitting machine properly.
Post some photos when you get the finished product back (if you have them done with Neway they use a relatively old lathe machine, so there might be some imperfections in the original alloy, but from personal experience VW wheels tend to have very little of this issue, although it's incredibly common with Ferraris and Renaults for some reason)
Best of luck mate!
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