Hi mate, I'm in Geelong as well.
I had been looking these up recently, and most appear to be in Sydney and Brisbane.
I also checked out youtube to see how it was done.
Essentially the marks are rubbed back to metal and the rims are colour matched and only the repairs are painted.
I decided to try this for myself, and even big deeps scuffs only barely actually ever get to metal. However colour matching and repair painting is all too fiddly for the novice - in the end I had them powder coated after scuffing out the damage and tidying up the edges.
They blasted them and then powdercoated and it only cost me $45 per wheel - I doubt I could paint them for that - and there is a big choice of colours.
Get them powder coated!
I used NPC in Lambert Ave in Newtown, they also do electroplating etc. Turnaround was about 4 working days
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