Yes they have been through photoshop to a small degree, but the effect you see is all done when he takes the photo. He uses either a small flash or a continuous light of some sort (cant remember what he told me now) in a soft box and walks around the car lighting the areas he wants lit.

They are not HDR either, use of a big, soft light the right way gives you that sort of look. There are threads on other forums arguing whether it is photoshop or not and it is definitely not down to any hi jinks using it to get that look.

He did a shoot up here in Brisbane a few months back and I think there was someones red GTi shot then as well, will have to check with him.

Quote Originally Posted by benno View Post
And I don't know a single decent photog who doesn't post process in some way.
Very true. And on that note, thank goodness for lightroom. No idea how I survived before I started using it haha!