Fair enough, but this is like paying a premium for a 2008 wine, vs something 10 years old. It's bullocks all round. I too followed the link, and all i can say is shop off the beaten track, I have found diesel even at BP 10 cents a litre cheaper in out of the way suburbs compared to the main road BP's on the same day. I am filling when I see a price rather than the car letting me know!