First two VW's I bought the Saleswoman made follow up calls and the level of service was absolutely exceptional.
Third purchase and I'm not feeling loved at all. Heard nothing other than the surveys.
When I bought a new Nissan once I too received calls from both the dealership and head office.
VW do send out a nice magazine every so often though.
Not really that fussed about it though to be honest although once thing I have noticed is that the level of satisfaction depends greatly upon the salesperson you deal with...
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