Pretty sure you can't do that. You can change regions via VAGCOM but not so it's region free.
You're right, it is illegal and distracting. My TV tuner in my last car worked which was good for me on a Saturday night after a few beers and the Mrs was driving me home as I could still watch the footy, but I don't think I'd bother doing it again. Anyway, this is probably what you're after. Pretty sure it's not something that can be done through VAGCOM like in an Audi.
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