A feature like that would generally show up somewhere in the MFD menus, possibly in a similar fashion to the Auto Hold function - with Auto Hold you can set it to default to 'on' at startup or default to 'off' at startup. It would stand to reason that Start/stop would be similarly configurable.
Without intending to sound rude, is there any mention of this function in the manual? I say this because if the 2011 Passat's manual is anything like my 2010, it's severely lacking in detail in many areas (and flat out wrong in others), so it's entirely possible that it's not mentioned at all in the manual.
If it's not mentioned in the manual and there's no config option in the MFD, then it'll probably take some VAG-COM wizardry if it's at all possible.
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