Prior to the Passat I usually spent a few thousand upgrading my car's factory stereo with top end aftermarket Alpine/Pioneer systems - but for about $2k this is by far the best system I have had. The VW Dynaudio systems are also designed and tuned specifically for each model (the wagons are even different to the sedans).
Refer to another thread on the same topic: http://www.vwwatercooled.org.au/f78/optional-dynaudio-how-does-sound-39124.html
You should be able to add it afterwards if you want to pay more for the VW spares 'special' price + fitting!
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