Like I said before if you believe there is an issue with your car, you'll need to find out what the acceptable limits (of noise) are with VW and then have your car tested above those limits if you're going to get any rectification work done. More than likely the dealer will have to perform these tests and/or VW agree to the independent testing to get any warranty work performed.
Given that you have test-driven 3 other cars that have the same noise I would tend to agree with the dealer that it's a characteristic noise of the vehicle. Because it's a brand new model it will take some time for any inherent issues to come up and get sorted in production. It is quite normal with any newly released vehicle that there are a number of revisions of parts due to feedback/problems from early adopter customers/dealers. It's possible that there is an issue/undesirable characteristic with the design of some parts that cause the noise you're talking about. You would have to wait until the noise is diagnosed down to the component and then a new revision of the component made in order to get this fitted to your vehicle.
I'd agree with you that it's maybe an undesirable noise, however I don't think this noise is making the car unsafe/dangerous to drive. If you're really concerned about it (which sounds like to be the case), I would keep onto VW about it. As I said before though you will have to wait until a revised part is available as fitting the same part again to your car may well result in the same issue (given that many of the similar cars have the same noise).
Hopefully your work will make a better car for those buying in 2019/2020 after all of the initial production issues get sorted.
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