Most auto-trimmers/upholsterers will do the job. Some will outsource it to a 3rd party. If you are on the southside I hear nothing but good things about the gentlemen at Annvid at Capalaba. Keep in mind it will never be as "clean" as it was when new, it will have a slightly more human-touch to the stitching...
Although if the surface of the wheel is not damaged you might like to try a good leather cleaner and conditioner first? My mk5's steering wheel went from a slightly glossy look and smooth feel to a much younger looking matte and grippy finish after a few applications of Bowden's Own Leather Love and then Leather Guard.
I cannot stand glossy or shiney leather surfaces and many conditioners have strange concoctions of oils to make leather feel nice rather than make it feel and look the way it is meant to (the leather is dead skin, not living/regenerating skin like your own and usually it is coated with synthetics to give it desired colour and increase its resistance to wear so many traditional oil-based products for leather care will leave a sheen or greasy surface due to it not being a 100% leather finish.). Anyway, oily stuff is no good for contact surfaces obviously and Bowden simply produced a product which addressed this common issue.
If you are anywhere near Morningside I'd be happy to use a few sprays of leather love on your steering wheel to see if it can restore the finish? I plan on giving my own leather a working over this week/coming weekend.
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