boon,
unfortunately the wrinkles you can't get rid of as all leather will wrinkle.
you can only avoid the cracking unfortunately.
However, if it has never been looked after (which it looks like it hasn't). I'd suggest the Leatherique Rejuvenating System followed by Duragloss 221 Leather Conditioner when completed and just follow every 3/4 months with shampoo and conditioner to keep it soft, feeling and smelling good.
The only other solution, retrim. But it doesnt look that bad to me
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