LOL!!! But Luminary is right. Aussie BMW buyers let themselves get shafted by BMW Australia for absolutely NO reason!!! It doesn't make sense.
LOL!
I for one refuse to even consider a BMW simply because of BMW's arrogance at 'reaming' the general public. You've got to hand it to them for fine tuning the art and making you pay more for the "awesomeness" of the BMW logo...
Here's an example that I saw recently looking at UK prices of some high-end luxo saloons:
BMW M3 Coupe (base model): 53,035 GBP (OTR) vs ~$176K AUD Redbook
Lexus IS-F (base model): 53,381 GBP (OTR) vs ~$132 AUD Redbook
Mercedes C63 AMG: 50,346.59 GBP (OTR) vs ~$148K AUD Redbook
The Lexus is the most expensive in Europe but only by a slight margin and not the extravagent differences that BMW thinks we're gullible enough to pay for. Sure it's a great car but is it $30K better than the Merc and $40K over the Lexus?? Many argue that over in Europe, Lexus is considered to be an extremely prestigous brand.
I am not sure comparing EU made cars with an import is fair. Cars made in the EU have reduced taxes, which is why certain models of Honda etc are made in UK.
Do you have any data that shows import duties applicable to the Lexus?
It's a good point. Here's the quote from Lexus.co.uk's pricing on the IS-F:
IS F
Basic
£46,408.15
VAT
£6,961.21
List Price
£53,369.36
On The Road (OTR) Price*
£54,490.00
No finance quote available on this option, please contact your local centre for a quote
* On The Road Price comprises List Price, £636.17 delivery charge, £24.47 number plate allowance (all inclusive of VAT @ 15%) plus £405 for 12 months' Vehicle Excise Duty and £55 Vehicle First Registration Fee. Lexus Financial Services are authorised and regulated by the Financial Services Authority.
Here's the Merc:
So even if there are tax implications, UK consumers pay roughly equivalent (varies once options are added) On the Road price for these sedans. I suspect the same for models throughout the rest of the range. Also, even though the Lexus is the more expensive of the three it looks to be fully loaded with options at that price...C 63 AMG - - - £50,346.59
Contact your Mercedes-Benz Retailer for full pricing information.
¹ For availability please contact your local Retailer.
* Recommended on-the-road price: these prices reflect the Road Fund Licence applicable to the standard model plus £613.93 additional costs necessary to put your car on the road. Included are a standard UK delivery charge (£489.36 incl. VAT), new vehicle registration fee (£55.00), number plates (£19.57 incl. VAT) and fuel (£50.00 incl. VAT)
VAT is calculated at the standard rate of 15.0%
Lol, I was half considering buying an M3 myself but could not look past that ridiculous sticker cost. The C63 (and ISF) is far better value, but I still can't justify spending $130K to $150K on what is essentially still a small car!
To me thats the funny thing with the Australian market (and probably a direct result of the luxury car tax too): there are plenty of cars under $60K. There are plenty of cars over $120K. But there are really very few (IMHO) decent performance cars in between. Its almost an all or nothing proposition.
Its one of the reasons that the Passat CC/R36 really almost has the market to itself (unless you want Aussie grunt).
Exactly what I found too... there is a big gap in choices between the $60K-$120K price backet in terms of the available choices... although the 2nd hand market at the price range does open up some options
You have to hand it to BMW for over-charging the price on their cars... they remind of Apple products, cool, hip and happening, the in-thing to have but over-priced for essentially what they are ...and just because they cost more doesn't necessarily mean it's built better, it's just 'perceived' to be which is probably enough...
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