APR tune price hike

[jazzyjames999]

I went in to enquire about tuning my Golf R with stage one last month and was quoted $1650 which i accepted and said id save up and wait for next month. That has rolled along and when i went in they told me price has now increased by $350 !!

Yep thats right its now a ridiculous $2k to tune your car. When asked why he said because it was become so popular which is not a good reason at all. I know its because of the US dollar but that it still a crazy hike.

Same gains can be achieved with Eurodynes tune which is approx $1100 delivered here to Australia. With this tune you can take it off and put on yourself.

Rant over

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[Lucas_R]

Or you could get change from $1000 and have over 200kw atw with DNA Tuning. The hand controller they provide (has since been updated from the photo in the link, the new controller is much nicer and colour screen etc) allows you to apply or remove the tune as you desire: DNA Tuning Australia's Golf R/Audi S3 Tuning Information

[brad]

plenty of options besides APR.

To be fair, they do have to pay for their marketing and the licence fees back to APR USA.

[tigger73]

+1 they spend a fair bit in advertising and local support for the dealer network is not cheap. Plus the exchange rate is not doing them any favours which is why the prices have gone up.

Maybe now they will have a sale at Christmas as previously they hadn't had one all year and the $1650 was essentially "sale" price given the exchange rate hit they've had.

[acidpants]

That's such a rip off especially with all the other options out there.

[Guy_H]

Its purely based on the dollar drop sorry. We have been waiting for a miraculous AUD recovery but it has not happened.

Anyone who remembers back a bit, the price dropped by 15 % in June 2008 - then rose 15% in November 2008, and then in December 2010 it was reduced 20%.

This is the first rise since December 2010. It accurately reflects the change in the dollar.

Unfortunately people only remember the prices going up - there are no threads saying

"Wow, Look - APR reduced their prices by 15% AGAIN!"

.

Rant over

[Umai Naa!!]

To be fair, APR Aust. do put a lot of R&D into what they sell locally, particularly their mapping.

You don't get that with a lot of cheaper tunes, which are mostly ex-UK and will probably put your car into limp mode on a nice hot day.

There's more to a tune than just the price

[Guy_H]

To be fair, APR Aust. do put a lot of R&D into what they sell locally, particularly their mapping.

You don't get that with a lot of cheaper tunes, which are mostly ex-UK and will probably put your car into limp mode on a nice hot day.

There's more to a tune than just the price

Thanks Umai, We have APR here again this month doing more calibrations. Will be hot in QLD that's for sure!

[jazzyjames999]

Its just disheartening cos there is no doubt its a good tune, I have it on my GTI without a problem for 4 years and I was looking forward to getting my new R done aswell. I was actually saving up for it but now it is out of reach and I need to go with a competitor.

Its a pity APR cant work independently of the US and agree a share of the profits sent back, this way APR could be more competitive in the market.

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[AdamD]

Its just disheartening cos there is no doubt its a good tune, I have it on my GTI without a problem for 4 years and I was looking forward to getting my new R done aswell. I was actually saving up for it but now it is out of reach and I need to go with a competitor.

Consider how much you paid for your car, and its value to you. Now compare that to the cost of the APR tune, and the benefits you get from said tune.

You obviously subscribe to the benefits of the APR product (excellent R&D, extensive support/dealer network, high quality) - would you really want to save a few hundred dollars (up to $1k or so if you're considering the cheapest competitors)? Hold off on tuning, save a little longer, and do the job properly - that's certainly what I'd be doing in your position.