Since dropping the price to about $1695 (iirc) for the GTI Stage I, it's become better value.

It was $2000 or a little more but I cannot recall. I had the Stage I on my 2006 Audi TTQ.

APR Stage I is only about $500 in the USA, and even with the recent drop in the AUD, still a big difference.

I remember a thread on OzAudi I believe where Guy gave some reason for this - still quite expensive.

In saying that, I will not hesitate to purchase again. I do feel a price sub $1500 would be much more reasonable.