My understanding is that the stop/start system itself isn't the main reason for batteries failing sooner than they used to. The problem is that VW fit a complicated Battery Management System (BMS) that is designed to (most of the time) leave extra capacity for recharging when the car is decelerating. This is supposed to save a tiny amount of fuel and reduce the official consumption and pollution figures.
If you check your battery voltage when driving you will probably notice that the voltage is often around 13.3V which is much lower than the 14.7V that is needed to keep a lead acid battery fully charged.
The end result is that the battery isn't fully charged most of the time, which reduces their life span considerably (lead acid batteries last much longer if maintained fully charged). Of course if many owners need new batteries and fitting more frequently than on previous cars then VW and their dealers are quite happy to help out, and pocketing the extra profits is purely incidental (me cynical, I don't know what you mean ? )
So Lucas is on the right track by ensuring his battery is fully charged every week or so, this will help it last longer ( I do the same with my R, it's EFB battery is 3 1/2 years old and still going strong). AGM batteries tend to last longer than EFB anyway, but keeping it fully charged will help as wll.
2017 MY18 Golf R 7.5 Wolfsburg wagon (boring white) delivered 21 Sep 2017, 2008 Octavia vRS wagon 2.0 TFSI 6M (bright yellow), 2006 T5 Transporter van 2.5 TDI 6M (gone but not forgotten).
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