As brad said - let it run in for a few thousand km's before getting too worried. My old Mk6 Golf R (which was a less efficient engine and the car weighed more than the Mk7 version) averaged in the low 9L range per 100km and than was mostly short trips around town (it very rarely went on the highway). And the engine in that was modified too (stage 2+).
A guy i work with has a Mk7 R and he has a 100-110km round trip every day from home-work-home and he fills up every 6 days - so that's 600 odd km's out of a tank - and he is quite a lead foot (his car is tuned too).
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