Yeti wins Drive Best SUV under $40k

[Jake02]

If you read the article you will see that that statement is not quite correct in the case of the Drive awards at least. They say in the article that the previous years winner in each category is invited back the following year. In the case of the SUV category it was the Kia that won last year and the Yeti only beat it by one vote in 2011.

I knew someone would pick me up on that and of course it had to be my best friend KIWI. Thank you, Drive is just a little bit special .

[K1W1]

The point that interested me most in the whole story was that Ford won 3 categories. Ford for goodness sake. I bet they are celebrating far harder at Broadmeadows than they are at Skoda Australia HQ.

[Jake02]

The point that interested me most in the whole story was that Ford won 3 categories. Ford for goodness sake. I bet they are celebrating far harder at Broadmeadows than they are at Skoda Australia HQ.

I'm actually really happy for Ford Aus. They've had a very tough couple of years (as we all know) and it was a tough shock for them that the large car is over but they've learned well. They're no longer the Falcon Car Company as such, they have a wide range of good cars and more are on their way (the new Escape/Kuga in particular). What a total contrast Holden is to Ford at the moment and yet the sales still go to Holden. Shame really (and this coming from a person who really doesn't like Australian cars).

[RSwag]

Do you have a reliable source for that info or is it just supposition?.

Hi Kiwi,

Just superstition brother, i read an article while overseas a few months ago and it talked at at length about the internal struggles at W with Skoda in Europe. Skoda had been more of a success than they had anticipated and it was raising a dilemma. Do they pull the reigns on Skoda and make it cheaper by removing quality and tech or allow it to continue on its current path and have it compete heavily with VW.

The article in a nutshell, they remain strong competition and in fact grow, it talked at alength about the massive growth strategy over the next 5 years.

I am sure they realize the potential in this market and have put the team here under scrutiny for such pitiful results to date. I think they (current management and marketing) have put their faith in the Yeti being a MASSIVE success and it is evident by the constant advertising on television. They have never advertized any other product so heavily, in fact the exact opposite.

---------- Post added at 10:56 AM ---------- Previous post was at 10:40 AM ----------

Still naive?

No, I was wrong about category entrants. I was thinking more along the lines of VW trying to put Skoda put in the spot light and position an alternative Tiguan to that affect.

[/QUOTE]And RSwag, answer me this, how could the Yeti not win a comp against the Kia Sportage, the Tiguan and the Nissan X-Trail? It is a far superior car to all of those and I don't care what anyone says about value because I think it's great value for such an excellent vehicle. But I hope your prediction RE: the 'holy grail Yeti' is correct - itt is the car Skoda has needed for a while![/QUOTE]

Yes, i realize the Yeti was clearly a better vehicle than the other Jap/Korean alternatives. The Sportage is very good though and there would have been no shame in being runner up to that particular vehicle.

I still can't see it being the "Holy Grail", i have advocated a stronger emphasis on Octavia for a very long time. It is a model that could have seen A LOT more success than they have. I also think it is a model that would attract long term, loyal cliental, the Yeti audience is more inclined statistically to not be loyal, and flip brands (and jobs mind you) on a regular basis. Just my thoughts though, if they accounted for anything other than opinion then i wouldn't be a keyboard wanna be, right?!

[K1W1]

I absolutely agree with you that Skoda Australia have overall done a fairly woeful job and need a large rocket where it hurts.

I tend to disagree on the assertion that the Yeti is more heavily advertised than other Skodas. The sand castle Octavia ad ran on all channels non stop in 2007 in prime time and the ad with the kid growing up in the back of the Octavia diesel wagon before it needed refuelling was played heavily as well.

The problem is that their ads just aren't there they don't give a message and they don't show the product and they are overall bland and easily forgettable. Compare the Yeti ad to the current Tuguan ad (the couple sneaking back to the camp site). The Yeti ad appears to be advertising the pleasure of taking your family for a drive in the woods the Tiguan ad is advertising a car no question. Skoda Australia need to get a message, get on message and start repeating that message at every opportunity.