I've pasted a link to this ad in another thread, but here it is again to celebrate the local launch of the wagon.
If you are like my son and can only just reach the grab handle on the tailgate when standing on tip toes with the car at exactly the correct angle it would be a good feature.
I guess the same goes for the lady I saw using hers on her Q7 one day. She just toucjed the magic button in the boot and the tailgate closed. There is no way she would have been able to reach up and grab it and still look lady like.
I've pasted a link to this ad in another thread, but here it is again to celebrate the local launch of the wagon.
Top Gear Australia have got their hands on a Superb Wagon...
See what they think here Skoda Superb wagon - BBC Top Gear Australia
I was starting to wonder whether Skodas were stil being sold in NSW - not a jot of advertising in the papers for weeks.
But, given that I'll be heading towards two 2m teens for my next car, the Superb is def. on my list
TMR review of the wagon - 2010 Skoda Superb Wagon Australian Launch Review 1 of 2 | The Motor Report: Auto News And Reviews
Review from caradvice http://www.caradvice.com.au/68324/sk...-wagon-review/ including options pricing:
Skoda Superb Wagon Pricing:
Superb Wagon Ambition 118TSI $40,990*
Superb Wagon Ambition 125TDI $43,990*
Superb Wagon Elegance 118TSI $46,990*
Superb Wagon Elegance 125TDI $49,990*
Superb Wagon Elegance 4×4 V6 191FSI $57,990*
Optional Equipment Skoda Superb Wagon Pricing:
Metallic/Pearl effect paint $990
Bi-Xenons headlights with AFS (Ambition) $1,990
El. Adjustable driver’s seat with memory (Ambition) $1,490
Leather seats in combination leather/artificial leather (Ambition) $2,890
Panoramic roof (Wagon) $2,190
Power tailgate (Wagon) $790
Alarm system (Ambition) $590
Satellite Navigation ‘Columbus’ with voice control (Ambition) $2,890
Roller blinds for rear side windows (Wagon) $290
Privacy glass (from B pillar) $440
False floor (Wagon) $370
6-disc CD changer (with conjuction with satellite navigation) $790
Sound system – 400W, 10 channel amplifier and 10 speakers (Ambition) $1,490
3-spoke multi-function steering wheel for radio with paddles for DSG $440
Sport suspension with 18” ‘Themisto’ alloy wheels (Elegance only) $1,990
Sport suspension for Elegance 4×4 $490
MDI – Mobile device interface $290
Decorative insert ‘Mirage’ – metallic inlays (Elegance) $90
Automatic release of cargo cover (Wagon) $140
the goauto review
2010 Skoda Superb 5-dr wagon range | GoAuto - Overview
WOW!!, if they can't increase volumes off reviews like this they might as well close the doors and buy more Volkswagen stock.
GoAuto have been a little iffy with Skoda in general butt this is a real "balls and all" review, they have even bagged their much loved VW product in comparison to the Superb Wagon, essentially stating there is no contest between the two.
Reading the article makes me nod my head and say "yeah, i know" and "it's about time you blokes caught up" but i also have thoughts of past exceptional reviews e.g. 118TSi DSG Octavia Wag getting wheels magazine "Gold Star COTY" for the mid size category and Skoda Australia doing NOTHING to promote the fact.
I am astonished that a vehicle that won Top Gears "Luxury COTY", out classing the new E Class wagon, was launched 7 weeks LATE, minimal (and in some cases no stock) and with almost NO fan fair apart from what the journalists offered. The media have been quite open armed to this new line up but what does it mean to the intended audience who know ZIIIiiIPP about what it is or what it represents.
The logic seems to be 'Volkswagen grew rapidly through the media, and we will follow the same path '.
This is shockingly simplistic and bypasses the true core reasons as to why VW was able to enter through the "back door" so to speak. VW in 2001 was here but the numbers, although exceeding Skoda to date, were (to be kind) niche at best. The one draw card they had was the BEETLE, it was the nostalgic string puller manufacturers dream of!!
It brought cliental from a demographic, who had in a lot of ways disconnected with the product, to a point of wonderment and appreciation on how far it had come in the last 40 years or more. It also made a direct correlation as to where these people were n their lives now.
IT LITERALLY ENCOMPASSED AN ENTIRE GENERATION AND MIRROR IMAGED WHAT THEY FELT THEY HAD ACHIEVED IN THEIR LIVES to date, AS OPPOSED TO WHAT THEY WERE IN THE "OLD DAYS".
THEY HAD GROWN AND BECOME MORE SOPHISTICATED AND SO HAD THEIR FONDLY REMEMBERED "FIRST CAR" and the manufacturer behind it, it was brought a sense of luxury they felt they had deserved, it really wasn't "just a car" to this audience.
Once in the showroom they would then be drawn to ehe likes of Golf/Bora when practicality won out over and from here the product developed notoriety and growth.
The "Australian" general perception is that Skoda offers nothing at this point other than novelty value, people do not remember them with nostalgic fondness. In fact most have NOOOOO idea who they are and what they can offer and the ones that do remember the name LAUGH or CRINGE.
You can quote me on this Skoda Australia will see no progression and will decline progressively on annual growth (in comparison to its counterparts overall market share and volume) if they do not start advertising the following:
WHO THEY ARE
WHAT THEY DO BETTER
AND WHAT IT CAN OFFER TO THE AUSTRALIAN CONSUMER
As it stands a massive portion of their intended audience does not have knowledge on any of the above mentioned.
You can't consider buying something you do not know exists.
Maybe this whole "painfully slow growth" is a self fulfilling prophecy they are determined to see come to fruition
Last edited by RSwag; 29-05-2010 at 09:40 PM.
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