Surprise and delight.
That’s a phrase used by car sales people when they are explaining how your new car works.
They take you through a list of features and functions in a way to elicit surprise (I didn’t know it did that!) and delight (ooooh it’s blowing cold air up my back).
These little upticks during the high of the new car delivery are a way to program the buyer to relive the same new car emotional high each time a feature or function is used.
Some of those upticks were downticks for Betsy’s delivery.
Were.
Well, one of them has changed.
On the same day that Mr A from Service announced that the fault had been cleared, an email had been sent to Mr S from sales.
Mr S called me at the start of the week. “We’d like to replace the number plates.”
The downtick was now an uptick.
There was no “Leave ya money on the fridge!”, just an apology for the “bloody shambles, of course!” and a promise that it was a learning experience for everyone.
That makes it a double uptick.
Let’s keep those wins coming.
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