Skoda Sales

[Rooboy]

A lot of truth in there some won't like. I also question the value Skoda is getting out of big budget sponsorships. Sponsoring GWS AFL team must be costing a fortune, but who is watching? Not many in Sydney, that's for sure. As for sponsoring the lycra set big time in Australia, I think this has much more to do with Global exposure than as an effective strategy in Australia. While I like & follow cycling, mostly on Fox's Eurosport channel, being the snails behind the pack in an event which has struggled for coverage & profile in Australia for years, I doubt it is catching the eye of anyone but the already informed.
It would be cheaper to put a fleet of brightly coloured corporate cars on the road driving around with big SKODA logos right up the side. Do what Ford & Holden did for years & just bribe a few journos to do stories in print & on TV about the "Skoda flying circus". How much can it cost to sling their missus/mother/daughter/son a free car for a year?

BTW, Did anyone else notice Czech tennis players being labeled "Quirky" by my favourite tranquiliser, Bwuce, during Ch7 tennis coverage? Quirkiness seems to be spreading like a virus to anything Czech.

I don't have a problem with the sponsorships as such. GWS being a start up club will get higher than average media publicity win, lose or draw and especially while Sheedy is there. The real problem is they are not cashing in on the sponsorships with a marketing campaign. Last night I watched TDU on Ch9 and the Skoda signs were on the road and the first sprint was the Skoda sprint but who or what are they? Where were the ads to back it up? The only ads I saw were for Subaru who are sponsoring Orica-GreenEDGE.

[2009fsi]

......... Last night I watched TDU on Ch9 and the Skoda signs were on the road and the first sprint was the Skoda sprint but who or what are they? Where were the ads to back it up? The only ads I saw were for Subaru who are sponsoring Orica-GreenEDGE.

Spot on Rooboy. There was absolutely nothing to link all the signs along the road to the product. It is like watching the TDF out here & seeing the AG2R team riding. But who out here knows or cares that AG2R is the biggest health fund in France?
I too think Skoda is missing the fact that people here really don't link all those roadside signs to a brand of car & even less to the pack of bicycled ladened porcipines, being predominatly Skoda cars following. I'm sure a lot don't link the cars to the brand at all.

[GippsCC]

For those that might be interested, CarAdvice proclaimed the Skoda Superb one of the few shining lights in the sub-$70K large car segment, recording 1085 sales in Australia for 2012 - growth of 280.7 per cent! Not a bad achievement.

[K1W1]

For those that might be interested, CarAdvice proclaimed the Skoda Superb one of the few shining lights in the sub-$70K large car segment, recording 1085 sales in Australia for 2012 - growth of 280.7 per cent! Not a bad achievement.

Skodas overall sales for 2012 were 1 (yes ONE) vehicle more than in 2011 so if the Superb grew 208.7% then it was at the expense of other Skoda models.

[Rooboy]

For those that might be interested, CarAdvice proclaimed the Skoda Superb one of the few shining lights in the sub-$70K large car segment, recording 1085 sales in Australia for 2012 - growth of 280.7 per cent! Not a bad achievement.

Unfortunately that article is incorrect. It would be nice if Superb went up by that much but they were actually down 24.9% to 653 which was reported separately on the carsales and caradvice websites.

[aware]

Skoda must be doing well - went past the local dealer today, there are 3 cars in the showroom and none out the front (out the front were some of the used cars from the Audi dealership on the same site) . No Superb and No Octavia. 1 Yeti, and 2 Fabias. Taking pride of place in the showroom was a Caprice..... I'm glad the Superb is a lease car, because the way Skoda seems to be going, I'll happily walk away at the end of 3 years and go elsewhere. The car is good, but everything else isn't. I'm currently experiencing after sales service, where no one returns calls even after contacting 2 dealerships in regards to a part.

How can Skoda expect to grow? - if I went to the dealer to look at an Octavia or Superb and there wasn't anything there to look at I'd probably strike them from the list straight away.

[stormshark]

Skoda must be doing well - went past the local dealer today, there are 3 cars in the showroom and none out the front (out the front were some of the used cars from the Audi dealership on the same site) . No Superb and No Octavia. 1 Yeti, and 2 Fabias. Taking pride of place in the showroom was a Caprice..... I'm glad the Superb is a lease car, because the way Skoda seems to be going, I'll happily walk away at the end of 3 years and go elsewhere. The car is good, but everything else isn't. I'm currently experiencing after sales service, where no one returns calls even after contacting 2 dealerships in regards to a part.

How can Skoda expect to grow? - if I went to the dealer to look at an Octavia or Superb and there wasn't anything there to look at I'd probably strike them from the list straight away.

I'm hearing you, i test drove a couple of Skodas on the weekend, saleswoman was newly appointed but good, except she had limited stock to entice people and the predominantly wrong colours in my opininion. I felt a bit sorry for her.

[Rooboy]

I'm hearing you, i test drove a couple of Skodas on the weekend, saleswoman was newly appointed but good, except she had limited stock to entice people and the predominantly wrong colours in my opininion. I felt a bit sorry for her.

I wonder how many cars were taken and registered for Tour Downunder and where they are now...