After reading the manual it seems a bit fiddly and poorly worded. Vehicles without the personalisation function will have a menu option on the Infotainment that allows the memory to be turned on and off. To quote:
Memory function of the remote control key
Applies to vehicles that do not have the personalisation function.
Read and observe on page 77 first.
Every time the vehicle is locked, the driver ́s seat and exterior mirror settings are saved and assigned to the key with which the vehicle was locked. After the following unlocking of the vehicle with the same key, the driver ́s seat and exterior mirrors that are saved to this key will be adopted. This function can be activated/deactivated in Infotainment » Owner ́s Manual - Infotainment.
It looks like the memory seats that we get in our cars need a button pressed to return to a specific setting.
Then again, it's all a guess from reading the manual.
Retrieving the saved setting
› With the ignition off and open driver's door, press the desired memory button .
› In other cases (e.g. if the ignition is switched on or the driver's door closed), hold the button.
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