Haha I took the keyring off as soon as I could find a replacement one (my 'rents drive a VW with an identical key). Look honestly the Gold Coast Volkswagen sticker doesn't bother me all that much as it's subtle (look at the attachment if you're interested) and honestly they are on the top notch for service. I did however peel off their phone number and address to make way for the VWWatercooled sticker. Number plate cases annoy me because if they're on for anything more than say a month taking them off can be an issue and spongy residue gets left behind. And that crap will not come off! (Had that experience with my $500 Euro themed plates).
However the Gold Coast VW sticker is rather subtle and classy.. Not one of those massive fugly ones..
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