Quote Originally Posted by TuNeS View Post
I have seen several billboards with the 'convince your wife' line.
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I have seen the3 billboards to in Melb and Perth but it is starting appear as though you have to convince your better half the car even exists, then convince her she should buy it.

I have also seen the adverts you refer to but none of this is really having an impact on brand recognision here in OZ. For a brnad to have any real success they need to throw themselves at the masses, you can't sit in the background hoping people will somehow stumble across you.

All i know is that some discount book wharehouse in collingwood can advetise on melbourne TV flat out during prime time week in week out then why can't Skoda have a crack. It appears they feel they can replicate VW success and just really on print and internet reviews.