Why is Skoda Australia NOT Advertising

[dazag]

Yes I know that, but will try the throw it up anyway. The clip will show it's their song anyway ( both on the MDF & Bolero screens) , so hopefully that will help.

[TuNeS]

I have seen the3 billboards to in Melb and Perth but it is starting appear as though you have to convince your better half the car even exists, then convince her she should buy it.

I have also seen the adverts you refer to but none of this is really having an impact on brand recognision here in OZ. For a brnad to have any real success they need to throw themselves at the masses, you can't sit in the background hoping people will somehow stumble across you.

All i know is that some discount book wharehouse in collingwood can advetise on melbourne TV flat out during prime time week in week out then why can't Skoda have a crack. It appears they feel they can replicate VW success and just really on print and internet reviews.

Well, none of us know their marketing plan do we? They are a new company to Australia, so to be honest, I think drilling adds into people non-stop on TV isnt the right image. Also, if they advertise too much, there is a chance they may not be able to deliver due to car shortages which could be even worse to the brand image. Have a look on the briskoda forums.....people are waiting 3 months from ordering as they are such a popular car.

Sustained steady growth is the key. Have a look how long it took VW and subaru to get noticed and respected here. A company like VW wouldnt be bringing Skoda's in just for ****s and giggles....takes time. For the moment, I will continue to enjoy the 2nd looks everybody gives me when they dont know what my Octy is.

[spellbound]

Spot on TUNES , i agree with your comments , finding that target market is difficult , slowly slowly catchy , the cycling thing is certainly a long term winner , thats how many of my friends know the brand .

For me it was just simply reading " WHAT CAR UK" reports and the J D POWER results , which put skoda right up there with lexus that got me interested .

We are the pioneers who took the plunge .

[K1W1]

Have a look on the briskoda forums.....people are waiting 3 months from ordering as they are such a popular car.

I think that you will find that possibly the majority of Skoda buyers in Australia wait three months as well at the moment.

[Stoney!]

3 months is pretty normal, I waited almost 4 for the Mk6 Golf....

Stoney!

[dazag]

Have started making up a small clip, more to come, I just need to get out and get more footage.......
http://www.youtube.com/watch?v=RBv2rNC8X5w

[Loobie]

Have started making up a small clip, more to come, I just need to get out and get more footage.......
http://www.youtube.com/watch?v=RBv2rNC8X5w

The 5 sec of key turn to the needle sweep start-up is a great lead-in to the 'action' shots! And love the suction mount shots from outside, esp from the LHS 3/4 panel. Looking forward to the whole clip

[TuNeS]

That looks brilliant. 10 times more professional than the 'convince your better half' adds. You should sell it to skoda when your done What camera are you using? Something like the go pro mtotorsport hero?

[dazag]

Yeah just borrowed a mates new GoPro, I mean i dont need any high res for youtube so can get away with it a bit. Some of it was taken with my Sony V1 , a Sony HC7 with wide angle lens, and the GoPro. I'm going to buy some more suction cup mounts so i can play with more angles, and I'm looking at buying a contour HD helmet cam soon, but am saving up for a Sony MC1 lipstick cam - true High def wide screen helmet cam - very nice bit of kit.

I need to get the wfe to drive around a bit in some nice twisty road sections and I'll take the footage from the side of the road, also need to get a mate to come give me a hand and i'll do some shots driving beside the Skoda, shooting out the side of my van. Will most probably change the clip a little, maybe even re-shooting some of the clips. Will look at putting in some actual audio of the car too, see if i can isolate the turbo whine a little.

Ahh having with the Skoda

[Sales @ Mentone Skoda]

Have started making up a small clip, more to come, I just need to get out and get more footage.......
http://www.youtube.com/watch?v=RBv2rNC8X5w

Really good job Dazag, they do try to appeal to the 'thinker' when it comes to Volkswagen advertising but they tend to lose sight of the fact that a huge part of the decision is emmotive. Think of how successful Zoom Zoom Zoom has been, they are behind in environmental specs, technology and build quality ,cost around the same and we really havent made substantial in roads on this section of the market as yet.

Some emmotive TV adds on the RS, Superb and Octavia II before the Yeti arrives just to get into peoples conscious would be great. They may need to look at something for TV, not to overload people with but just a little somehting to remain in the psyche

That aside though i would love to see the finished product of this and to show it head office marketing if that is okay with you DAZAG?