Skoda new sponsor for GWS

[Lima]

The details of the deal are...

3 years sponsorship.
$1.5 million a year.
Naming rights for the stadium to "Skoda Stadium".

Interestingly, this sponsorship is 35% more than the deal done for the Gold Coast Suns (the other new AFL team). I actually thought when I originally saw it that maybe Skoda got a discount. Seems they paid a premium.

(info from the Telegraph)

That's not too bad. Hyundai's current deal with Carlton is just about to end and was around $1.6M per year. Although that's for half a jumper, with Mars picking up the other half, so to speak. Hyundai have extended their deal with Carlton, but for less money and they will now only appear on the back of the jumpers, with Mars always on the front (they used to alternate each week).





The press release from Skoda can be read here -> AUSmotive.com

[ozczecho]

I think its great news. Shows Skoda is serious in growing beyond a tiny niche player. All thats got to happen now is to improve delivery lead times....

[brad]

I think its great news. Shows Skoda is serious in growing beyond a tiny niche player. All thats got to happen now is to improve delivery lead times....

No worse than Ford Mondeo. Volumes appear no different either.