as per my build timeline - facelift (MY11)
i'm sure i measured mine from guard lip to wheel hub centre. i took the measurements soon after they were installed.

looking at ur pics, n ur measurements - i c no difference, as u said.
is urs a dsg/manual?
i believe there weight differences between the above two can also b a factor.

also, wagon vs liftback springs might have an impact on the rear 'droppings'.
liftback = 10-79-004-02-22
wagon = 10-79-004-04-22

this was mine on the day the springs got installed.....



this was after a couple of weeks......