Reply With QuoteThat's a pretty good ad! Although opening the door into the wall... Ouch!
Volkswagen Fan
A friend just sent me this link...a really good advert in my opinion
SKODA and Tour de France - A strong partnership for great victoriesApologies if this is a repeat post, but a quick search didn't show that this was previously posted on the forumHTML Code:http://www.youtube.com/watch?v=cNunotJ14o8
cheers
MY10 Skoda Octavia RS | 2.0TSI | DSG |Candy White | Liftback | Xenons | Rear Wiper | Columbus | Skoda Bluetooth
(Ross Tech Micro-Can - can assist with basic mods, configuring bluetooth & Sat-Nav and running scans - appreciation in terms of a six pack is always welcome!)
Volkswagen Fan
That's a pretty good ad! Although opening the door into the wall... Ouch!
Last edited by aware; 22-07-2011 at 03:22 PM.
Volkswagen Fan
I thought so too! Actually quite intense!
MY10 Occy vRS \\ GIAC Flash Tune \\ 19" VMR v713 \\ It's a Skoda. Honest.
Volkswagen Fanatic
I suppose when you don't own the car...
A bit like those in the celebrity races. Make them leave a deposit and you would see them all driving much more sedately.
Volkswagenist
Unlike the celebrity races, there is a real purpose to the way the teams drive those cars - the bikes move along quickly and the teams need to respond to their riders needs ASAP else they can really be disadvantaged. And the exposure that Skoda would get over 3 weeks is immense.Originally Posted by wai
In one day races and smaller tours, the teams drive cars that they own (or are supplied by their sponsors) and these are pretty battered by the end of the season so it's not a matter of mistreatment because they just don't care.
On last night's telecast, you could clearly see the Rabobank team Skoda (or maybe Euskadel - it was orange!) had a badly crumpled nose.
Volkswagen Fanatic
I'm not sure about the marketing thinking behind showing your products being abused. In the past it's something that manufacturers have done from time to time with 4WD's (Toyota "Bugger" campaign) but I can't recall it being used for cars before.
It will be interesting to see if the ad makes it across to the other networks after the Tour de France finishes.
Now who wants to buy an ex Tour Down Under car early next year?
Volkswagen Fan
+1 - I cant beleive it........
MY11 Octavia RS; 2.0 TSI DSG; Liftback; Sprint Yellow; Sat Nav (standard Fit now); Front Parking Sensors; Supreme Onyx Leather; Bluetooth and Alarm.
Ordered - 8th Jun 2010; Built - 31st Aug 2010
Delivered 12/11/10 - 12.30.
Volkswagen Fan
Yeh .... weird.
Joy Toy: 2010 Skoda vRS - Metalic Black - Liftback - TSI - 6sp Manual - Leather - Sunroof - Fiscon Plus
Volkswagen Fan
I think the article below explains quite well the rationale behind the decision by Skoda to make an adv based on teams torturing their vehicles.
Free Thinking®: Skoda Tour de France 2011 TV ad
Btw - well done Evans!
MY10 Skoda Octavia RS | 2.0TSI | DSG |Candy White | Liftback | Xenons | Rear Wiper | Columbus | Skoda Bluetooth
(Ross Tech Micro-Can - can assist with basic mods, configuring bluetooth & Sat-Nav and running scans - appreciation in terms of a six pack is always welcome!)
Volkswagenist
Yep, not everyone swans about in their car, detailing it every few days. For the vast majority of drivers, they want something reliable and affordable and if it has a bit of euro flair, then that might be a bonus. The ad targets that market very well IMO (and I love the cycling aspect).
Cadel has acheived something remarkable and long overdue but for bad luck (with teams/doping by competitors/injury...)
Posting Permissions
Bookmarks