New Skoda Logo April 2011? Oh Dear...

[dru]

I agree with Jayen. The current one is definitely more appealing, the new one does look a little bit more modern but I find the colours don't really mix well. They have to keep it simple! The current one is already 'different' enough from other brands, no need to make it ugly!

[CanberravRS]

Anything they come up with would be better than those stupid stars that i had on my liberty 3.0r , what the .

Yes i like the current logo , but the times are a changing , they all fiddle with badges from time to time .

My first car was a 83 Leone.... don't tell me about those stupid stars.. the front grill and rear boot badge would nearly take your hand off when washing the car.. was so bad.. Still fond memories of that badge, before Subaru became a wing of GM/Toyota and Nissan..
Damm those Pleiades star clusters

[dArK5HaD0w]

I agree with Jayen. The current one is definitely more appealing, the new one does look a little bit more modern but I find the colours don't really mix well. They have to keep it simple! The current one is already 'different' enough from other brands, no need to make it ugly!

+1

current one looks more "sophisticated/grownup/pro"

[ausspace87]

This is the reply I received today from Skoda Australia:

"Thank you for your recent e-mail enquiry.

We do not have any information on logo changes available through Skoda Customer Care, however we are aware that Skoda Australia are always looking at our Corporate Identity to ensure it remains fresh and relevant.

Kind regards
Skoda Customer Care"

VW Group may as well change the VW logo while they're at it, oh and don't forget Audi... Surely those logos have been around for far too long & have therefore become the most well recognised in the Auto Industry...

[K1W1]

VW Group may as well change the VW logo while they're at it, oh and don't forget Audi... Surely those logos have been around for far too long & have therefore become the most well recognised in the Auto Industry...

You mean like the five versions of the VW logo they haven't had in the last 50 years?



Look at the history of any name brand company with a logo that never changes and you will actually see that the logo does change quite markedly over time.

What about these?

[K1W1]

This is the reply I received today from Skoda Australia:

BTW did you seriously think that Skoda, who have probably spent millions if dollars researching and designing a new logo, testing it, getting it approved by the VW board and arranging new dies, stationery, corporate clothing and dealer branding, web sites, etc ready for a launch at what will no doubt be a major event would respond to your email any other way?

"Oh yes sir. We have a new logo it's virtually ready to go but don't tell anybody it's a secret"

[Transporter]

Does it really matter? I don't choose my cars by logo. Do you?

[K1W1]

Does it really matter? I don't choose my cars by logo. Do you?

Yes I agree that's why I'm trying to point out that logos change as time change.
Looking at that list of images I posted above the first VW I drove would have been 5 logos old, the first Ford 3 logos old, the first Kodak film I used 4 logos ago, the first Mastercard I had 4 logos ago. I'm jolly glad I'm not concerned about logo chnages.

[ausspace87]

BTW did you seriously think that Skoda, who have probably spent millions if dollars researching and designing a new logo, testing it, getting it approved by the VW board and arranging new dies, stationery, corporate clothing and dealer branding, web sites, etc ready for a launch at what will no doubt be a major event would respond to your email any other way?

"Oh yes sir. We have a new logo it's virtually ready to go but don't tell anybody it's a secret"

I expected nothing less. Was interested in what their response would be is all.

[Ozsko]

The brand SKODA is not up there with the best so they want to remove the word from the badge. Back in the 1950's /60's the brand SKODA stank to high heaven and in the eyes of a lot of older people still does. In fact it was the first thing I said to the salesman when I first started looking to buy, but then I had read a lot and was curious. Skoda want to change that image as KENTUCKY FRIED CHICKEN changed their image due to the bad connotations of the word FRIED, they simply renamed it KFC. VW want to take the name off the car so people will ask what it is not be able to read it and condemn from a distance, simple really.