Advertising still terrible

[RSwag]

I was reading the Saturday drive and came across a Skoda sales ad. I can't remember the exact wording but it went something like "There's nothing special about our 2010 runout sale....................except the fact it includes the Top Gears Luxury Car of the Year". The first line dictates why that ad is destined to fail to attract potential owners, "There's nothing special about our 2010 runout sale". Who ever approved that needs to be shown the door

Really would have been better off saving the money, it really did nothing to entice potential owners, the general comments from our friends at breakfast were more centred around amazement that anyone would advertise in such a way.

In future I think they don't even have to change the amount or type of advertising they do, all they have to do is change the content and imagery. Clear concise and consistent reasons as to why they should be considered and the tide will turn very quickly.

I did really like the Superb Wagon ads they ran on SBS during the tour, they seemed to really fit the entire image of what they are about.