Sharkie, as someone who has owned proper DC 4x4 utes, I value your opinion
We will be doing some decent testing once ours arrives off the boat (due some time in the near future) and believe me that in the 4x4 community, the amarok is creating a fair bit of hype, especially with Hilux owners who take the defensive stance of "my 2006 hilux is going to be way more better, after I can pay off the $20,000 worth of engine and gearbox repairs the Toyota refuse to warrant due to the vehicle being used in tough off-road conditions....".
The mags are really hesitant about it because they don't understand it. We have their journos here at work quite a bit and because they are typical hardcore off-roaders (with big lifts and stupid 35" tyres on patrols that spend nearly all their time in workshops because they were built in a backyard with an oxy torch and 5 cases of jim beam/bundy cans.....) and they do not understand technology. Unless it is familiar, they are scared of it and then their general reaction is they hate it because they don't understand it. I am finalising a product (that will publically debut at the Sydney 4x4 show next month) that falls into this category. They keep saying they don't get it, so they hate it.
Don't be surprised if every report that comes from 4x4 Action, 4x4 Australia etc says they don't like it. Don't take this as gospel though as most of these guys think the only good 4x4s have either Land Rover, Land Cruiser or Poo-trol badges on them....
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