Dear GTI JOE (and other readers),
My name is David Blackwood, General Manager of Bayford Volkswagen in Epping. Your post has been brought to my attention by one of my staff members (in a different department to the experience noted in your post) who is a dedicated member of this forum. It is unfortunate for our business that the first I hear of your experience is from your post on this site, obviously as the General Manager of the dealership an opportunity to make this situation right would have been preferred - although reading through your complaints I see we probably would have been fighting an uphill battle as they say.
Currently due to supply issues the new Polo GTI is a product which we are selling at no discount (as per most other dealers also). This will definitely change as time goes on and Australian production of the model increases but currently each metro dealer in Aus is supplied a production allocation of only 1 per month - as most on this site will be aware demand for a product is what sets its optimal value and when supply is far outweighed by demand the price in our industry equals full retail price. However - reading into your situation and the pricing which was agreed to and then changed due to a salesperson's mistake, I would say something should have been done in this case to honour the price as quoted, even though it would be discounting the product. As I previously noted - it is unfortunate for our business that this was not brought to my attention earlier so that the right thing could have been done as it should have in the first instance.
I have addressed the issues in your post with the Sales Manager of the department in question but for yourself all I can do is apologise and wish you all the best in your new Polo GTI which is an absolutely magnificent vehicle for the money.
Now for other forum members: Dealer delivery is set by dealers individually and it is irrelevant what each dealer sets as their fee at - the bottom line is the most important as that is what you as a purchaser pays for the product and what the product and service is that you receive. For example; if one dealer has a dealer delivery fee of $2,500 and sells a Golf GTI 3 door manual with no options for $40,645 hence giving a discount of $2,500. If another dealer has a dealer delivery fee of $3,000 and sells the same product for $40,000.... which is better? Dealer delivery as a figure is irrelevant and no matter what the final price is, each dealer's computer system will show the dealer delivery fee at the full amount it is set to from the start.
Also to the posters who have been misguided with regard to corporate dealer delivery - the fact is, corporate dealer delivery (which is $1,495 Aust wide) and the discount over and above is subsidised by the manufacturer if the purchaser is an eligible corporate or corporate plus member. It is not fair and reasonable for those to assume the same pricing can be done for purchasers who don't meet the criteria as we as a dealer are not subsidised to do so.
There is also a comment from another member in relation to us registering a vehicle as a demo just to stop another dealer selling the car. This is totally incorrect - we would swap a vehicle out to any dealer who can give us the same desirable car with the same desirable options - in most cases a dealer swap is discussed by the dealers stock controller without the Sales Manager or DP/GM knowing so it is not a reasonable conclusion to reach to state that a dealer (any dealer) would register a vehicle just so it couldn't be sold by the other dealer. In saying that, if we were holding the only vehicle in the country of that specification and any swap would result in us (our dealership) receiving a less desirable car - then of course we would refuse to swap the vehicle. Buy registering just so it can't be swapped is absurd, we would simply inform the other dealer they can't have it!!
For anyone who has had a bad experience in any dealership, writing to the dealership and addressing the letter to the Dealer Principal or General Manager would be my advice. In my point of view, when receiving some bad customer feedback acting on it is important for any business to go forward. In our dealership we have systems, processes and guidelines for our staff in place so that we can provide a high level of customer service. As demonstrated in this case, it is quite often the persons in the middle that drop the ball and lose sight of the company's standards and visions therefore having a customer inform us of a bad experience allows us to rectify it so it doesn't re-occur by investing in retraining (or in some cases removing) our staff.
Once again I apologise to GTI JOE for his experience and thank him (although not the form of which I prefer to recieve a complaint) and wish him all the best with his car in the future. If he or any other member wishes to discuss an experience in our dealership (good or bad) feel free to email me at
dblackwood@bayford.com.au
Regards,
David Blackwood
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