Quote Originally Posted by kaanage View Post
They will actually have based the recall position on actuarial analysis of the whole situation. Ford did this back in the '70's when they discovered the fuel tank filler vulnerability of the Pinto, working out that the payouts for the death settlements caused by the fires would be less than the recall costs.
Yes, that would make more sense from a financial point of view.

Despite this being the age of instant communication, social media and all the rest of it, I sometimes do wonder if the effectiveness of such campaigns are overstated.

But far be it from me to complain if it gets results - I'd be more than happy to be proven wrong on this point!