To give you and idea, we've gone with the Fiesta for my girlfriend for these reasons:
* Price - The Polo is just too expensive to compete with the rest of the small hatch market
* Drive - The Fiesta, particularly the manual diesel, was a far more balanced and 'fun' car to drive than the Polo.
* Space - Fiesta won on boost space, interior space wasn't much different.
* Economy - The Fiesta is marginally more thirsty 1.6 petrol vs 1.2tsi, Fiesta diesel is on par with Polo diesel (although the Fiesta's diesel motor certainly feels sportier)
* Mechanical Build Quality - More and more reports of mechanical issues across the VW range (I had lots with my 06 Polo GTI, a friend is having all sorts of problems with his 08 Golf GTI)
* Gearbox - DSG Vs Powershift is a clear winner to the Powershift for non-sporty people. It doesn't hiccup in slow traffic, it doesn't roll back on hills... its FAR more 'user friendly' than the DSG, but it is significantly slower to shift and doesn't feel as sporty. Really depends on what you're after... I'd prefer the DSG, but my girlfriend hated it in contrast to the powershift.
The downsides to the Fiesta really were the interior build quality, which wasn't as good as the VW. Definitely not 'bad', it certainly felt robust enough, but the Polo really does feel more solid and classy on the inside.
Overall, the Fiesta mops the floor for our needs.
Previous Rides: Polo GTI, Mx5 10AE, MY05 WRX WRP10, Renault Sport Clio 172
Current Ride: Evo 8 MR, Fabia MK3
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