I got the hero2 for $250 delivered with 32gb SD card as the motorsport pack. The best price for a 3 with 32gb card was $370 odd from Kogan. The wifi of the hero3 is almost sufficient justification for the extra, though for the right price I was prepared to go without it initially, plus knowing it can be added. But if going the silver hero3, why not go the Black edition... which get's very expensive for such a limited use piece of kit. Other than wifi and the smaller body, the 2 and 3 are identical image processors. The 3 has better audio from my research, though when strapped to the car, kayak or mountain bike, it's not a relevant consideration.
Was a close judgment call and wouldn't have paid any more than that for the hero2, though couldn't decide whether to go hero3 silver or go straight to Black edition, so the $250 is half price of the black, which feels reasonable.
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