I'd be looking for obvious air leaks eg in the SAI pipes, any of the vacuum pipes leading anywhere off the plenum, the PCV pipes. I wouldnt have thought it'd be a coil if it only happens at start up but is then ok later when warm but it takes nothing to reseat those coil plugs and change out the spark plugs (28 thou gap). While you are at it examine the plugs to see if they are consistently coloured or not - more later... Another thing you can do is take off the inlet to the throttle body and open up the throttle plate and give the bore of the throttle body a good wipe out. Any crap in there can have an effect. Those are all no cost things you can do.
If its still doing it it could be clogged injectors. I had the same problem recently (but also different spark plug colouration). Gary suggested it could be a mixture imbalance due to dirty injectors. I got them flowed and sure enough two of them were down nearly 10%. This is on a new set of injectors that were just over a year old. Once reinstalled the cold start, warm up and idle dramas I had were gone. That's just an example of what it could be. Don't go jumping to conclusions before you look at the first things.
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