But this is where you, and many many people out there are incorrect.
If a person gets themselves in trouble around a corner or whatever, it's not the AWD system that will "engage & save" a driver. It's the ESP and ABS and all those other TLA's. AWD only aids in acceleration. So yes, if a driver panics and floors the car for some reason, AWD may assist, but then, so does traction control as part of the ESP in a modern car.
I really believe that much of the consumer perseption on AWD is based on them (or their friends) changing from some crappy Toyota or Holden of the 80s into a Subaru AWD when the Impreza and Liberty and Forester's came to Australia. They've gone from cars with rubbish handling and engineering and no electronic driver aids to cars with well sorted handling and engineering, and which also saw the introduction of some of these TLA driving aids.
Put these same consumers into a Golf GTI, and they are just shocked at how planted and quick that is around the round-a-bouts and corners. (This is my personal experience from having this discussion with people from work who were under the same misconception and taking them for a drive in my VW's).
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