I actually prefer when they have a huge option list.
its frustrating that the final price is waaaay higher than what you thought you were going to spend, but the upside is that you are customising the car to your needs.
For example, Ive had cruise control on all of my cars, which is standard, but I NEVER use it. I'd rather leave the option box unticked and spend that money somewhere else.
also, if a car is borderline LCT threshold, then by not paying for 'options' that you don't want, might keep you below that threshold