From my experience, you're better off taking advantage of the sales. I started looking just after the June sales last year and couldn't come close to the prices people negotiated during the sales. Dealers won't give up their ORC easily unless someone else is taking that pain from them so you're on a much better footing. Furthermore, they know every other dealer is offering at least the same deal so there's more competition.
They did the sale again in October last year and once again the pricing was sharp.
One thing I would say is don't leave it too late. This is to clear out existing inventory. I started looking again in the last week of the October sales and by then all of the base models (ie. 5 dr, DSG, no options) had been snapped up (unless you wanted Red) and there was only the scraps left. Usually dealers know whether they've made their target by that point so the eagerness just wasn't there.
If you're keen. I'd be hitting the dealerships right about now with a cheque book and your 'serious face'
Good luck!
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