Golf GTI Adidas - Limited Edition Coming To Australia

**fergus** · 27-10-2010, 11:51 AM

Originally Posted by Corey_R

You're very slow on the update!

Please use the search function before creating a new thread. I mean seriously, it takes you about 1/10th the time to type "Adidas" into the "Search this forum" function on the right hand side of any forum listing, than it does for me to have to merge two threads and go through this process....

Corey - you must have missed the bit where I said sorry in advance. Why is it that you always have to be so blunt in the way you come across.

**Corey_R** · 27-10-2010, 11:57 AM

Originally Posted by goodfella

Having just completed a Master of Business degree with a module on New Product Development, I can tell you there are well documented processes at play, one of those being Product Lifecycle.. Given the Mk6 GTI has been in production long before we got it here, VAG would be looking at the possible ways to extend the lifecycle, and co-branding is one such vehicle (no pun) .

The MK6 Golf GTI was officially launched on March 23, 2009. It was available for sale in Germany within a few days, Europe within a few weeks, and then Australia had its launched in Australian 6 months later in September...

**Corey_R** · 27-10-2010, 11:58 AM

Originally Posted by fergus

Corey - you must have missed the bit where I said sorry in advance. Why is it that you always have to be so blunt in the way you come across.

Because it's frustrating when I've just had to spend 15 minutes of my own time clearing up other posts and moving them around, and then someone doesn't take the 30 seconds to type "Adidas" into the search thingy causing me to have to spend another 2 or 3 minutes. Sorry if I come across blunt, but when I'm already time limited and you waste more of my time, I'm not going to spend even more time making my messages all nice and fluffy.

**Pepe** · 27-10-2010, 12:32 PM

Originally Posted by goodfella

Having just completed a Master of Business degree with a module on New Product Development, I can tell you there are well documented processes at play, one of those being Product Lifecycle.. Given the Mk6 GTI has been in production long before we got it here, VAG would be looking at the possible ways to extend the lifecycle, and co-branding is one such vehicle (no pun) .

Given the fallout of the GFC is still affecting global markets, VW may have turned to local organisations for this co-branding support.

With the added benefit of helping Adidas clear out a bunch of unsold tracksuits from their warehouses too no doubt

Win-Win!