Originally Posted by
fergus
VW released a new GTi variant that is an aesthetic makeover in conjunction with Adidas.
Having just completed a Master of Business degree with a module on New Product Development, I can tell you there are well documented processes at play, one of those being Product Lifecycle.. Given the Mk6 GTI has been in production long before we got it here, VAG would be looking at the possible ways to extend the lifecycle, and co-branding is one such vehicle (no pun) .
Given the fallout of the GFC is still affecting global markets, VW may have turned to local organisations for this co-branding support..
PS.. I also found that NPD can also be an acronym for something else.. google it
'03 Bora V6 4motion ~ CC Flash ~ Neuspeed F&R ARB ~ .:R optioned - Bilsteins,Springs,shifter,steering ~ Tyrol Brake kit ~ EVOMS CAI
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